Ruti 2.8

Ruti was established in 2009 with the aim of transforming your relationship with your wardrobe. Throughout the years, the fashion industry has often emphasized that beauty comes at a cost - requiring us to sacrifice comfort for style and trade sophistication for fleeting trends. Here is where Ruti steps in.

At Ruti, we follow three fundamental design principles:

1. COOL: You can achieve a timeless and elegant look without compromising on the cool factor. Our garments add a touch of smartness and ease for the modern woman on the move.
2. FLATTERING: Our designs are tailored to enhance the appearance of women aged over 35 without giving off an impression of trying too hard.
3. PRACTICAL: Eighty percent of our collection consists of pieces that are suitable for everyday wear. The remaining 20% represents an aspirational range aimed at inspiring the woman one envisions becoming.

Explore our new app today!